Patagonia is an American clothing company.It was founded by Yvon Chouinard in 1973. It sells and showcases mainly sustainable outdoor clothing. The logo is the skyline of Cerro Fitz Roy looking west in Patagonia. In recent years Patagonia has expanded its product line to include apparel targeted towards other sports, such as skiing, surfing, and general comfort-wear. It is now popular all over the world. Patagonia's mission is to build the best product,cause no unnecessary harm,use business to inspire and implement solutions to the environmental crisis.